Attribution and Insights
Fidel API’s Select Transactions API provides a holistic picture of customer spend across different channels by connecting payment cards to programmes or apps.
Benefits
Improve channel assessment
Attribute spend back to its source to assess the performance of different channels.
Increase visibility
Identify customer spend across various channels, providing a holistic view and better understanding of spend behaviour.
Drive insights
Leverage spend data to improve customer experiences across the sales cycle, from initial identification through to post-purchase.
What you could build
STEP 1
User securely enrols payment card to app
STEP 2
User makes purchase on online platform for advertised service or product
STEP 3
Fidel API attributes tokenized customer payment card to a unique ID
STEP 4
User makes purchase at participating brand with enrolled payment card
STEP 5
Granular payment data is surfaced via Fidel API’s Dashboard in real-time